Gilles Leroux the campaign's spokesman, said many Ontarians don't know the French school system exists or that it could be an option for their family.
His group estimates that between 30,000 and 40,000 children currently registered in English Catholic or public schools would be eligible to attend French schools.
"We hear too many times parents saying, 'I decided to send my kids to the French Immersion program because it is really the same thing'," he said in an interview.
Leroux said he's concerned some francophone parents or those with the right to enrol their children in French schools aren't doing so. (A rights-holder is a parent or guardian whose first language is French, who attended a French elementary school or who has another child registered in a French school).
"We would say to them, 'You have a choice, you have an alternative that really should be your first choice, which is a French-language school,'" he said.
Saturday, January 29, 2011
This crossed the wire a few days ago while I was in transit. The Ottawa Citizen's Matthew Pearson writing about a provincial advertising campaign backed by the French-language school boards.